Every vertical has its own buyers, traffic, and rules. Here's where we work, what we do there, and the compliance standards we hold offers to.
Auto, home, health, life, and Medicare-season lead programs, mostly for call and form buyers who care about intent and contactability.
Compliance notesTCPA consent language, one-to-one consent where buyers require it, carrier and state rules, and CMS marketing rules during Medicare periods. No implied government affiliation.
Solar, roofing, HVAC, windows, remodeling, and other local services where lead speed and geography decide everything.
Compliance notesAccurate service-area claims, consent for calls and texts, and no misleading incentive or rebate language.
Personal loans, debt relief, credit-related offers, and other consumer finance programs that need tight controls.
Compliance notesRequired disclosures (such as representative APR examples), no guaranteed approval claims, and state licensing rules set by the advertiser.
Supplements, wellness products, and health services, run with compliant, substantiated claims only.
Compliance notesCompliant claims only: no disease cure or treatment claims, no fake doctors or endorsements, and FTC endorsement and disclosure rules apply.
Direct-to-consumer brands selling online, from first purchase to subscription and retention offers.
Compliance notesClear pricing and subscription terms, honest discounts, and affiliate disclosure on partner content.
Continuing education, certifications, trade schools, and online programs looking for prospective students.
Compliance notesNo job or earnings guarantees, accurate program and accreditation claims, and consent for calls and texts.
Software, services, and B2B offers that sell to teams and need qualified pipeline, not raw volume.
Compliance notesBusiness-contact data handled under the privacy policy, honest gated-content terms, and CAN-SPAM-compliant follow-up.
Registration, survey, and incentive offers where volume is easy and quality is hard.
Compliance notesOfficial rules and no-purchase-necessary language where required, clear incentive terms, and incentivized traffic only where the advertiser allows it.
Compliance notes are summaries of the standards we apply, not legal advice. Advertisers remain responsible for their claims and licensing, and every campaign follows the advertiser's terms and the platforms' policies.
Saying no protects our partners, the platforms we buy on, and the people who see the ads.
Unsupported claimsHealth, income, or savings claims the advertiser can't substantiate.
Hidden billingNegative-option or subscription terms that aren't clearly disclosed.
ImpersonationFake news branding, fake endorsements, or implied government affiliation.
Unenforceable traffic rulesOffers where we can't verify where traffic comes from.
Illegal or unlicensed productsAnything that can't legally be sold or marketed where the traffic runs.
Tell us about the offer and the traffic. We'll share what we'd check first, including the compliance side.
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